“If it’s not online, it doesn’t exist.”
Every organization, no matter how small, needs to be visible online in order to survive, much less to grow or thrive. If you lead a faith-based or non-profit organization you may know this, but still not have the time, skills, or resources to build a thriving social media presence. I understand the dilemma — I spent three decades serving small churches. There are many demands on a leader’s time.
Let me offer a solution: you could hire a part-time social media manager. (And yes, she’s my daughter!)
Social media can provide:
- weekly reinforcement of your core message
- consistent connection with your congregants and supporters as they engage with your voice and each other
- visuals and copy to help you find your people in a world that is increasingly niched and far-flung
A part-time Social Media Manager can:
- create content and write posts (e.g. FB and IG) that reflect your organization’s voice and values
- maintain a content calendar and schedule posts in advance so your platforms stay active and consistent
- share event updates and announcements clearly and effectively
With increasing hours, a Social Media Manager can also:
- monitor comments and engagement
- provide data as to which types of posts drive higher levels of engagement
Clara Everhart is a Photographer, Blogger, and Social Media Manager. One of her passions is to interpret history to give a larger voice to those who were enslaved. Another passion is to manage social media for mission-driven organizations.
Clara has been hugely helpful to my ministry and I believe she could bring value to your organization. Pass her name along if you know someone who struggles to keep their organization’s online presence afloat!
Find out more and contact Clara at everhartcreative.com.
PS: Feel free to contact me with questions.
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